date: JULY 2022
"HEALTHY"
TASTE DELICIOUS
The Role:
Creative Design (Graphic and Slogan)
Concept
The Outcome
After some critical analysis, it is decided to utilize a viral reach approach to establish a stronger digital presence in social media while cutting down the cost. In order to do that, the strategy is centered on creative design and personal connection to garners the attention of the people. Generally, the promotion relies on the audiences to share the content and bring it on everyone's social media feed.
The Slogan
"Healthy taste delicious" means that healthy food can be both savory and flavorful. And such products can also be enjoyed by people compared to the common impression that healthy food will be bland or flavorless. The campaign will exhibit that coconut chips are the best choice of snack in comparison to their non-organic counterparts. It will also communicate that it's never too late for people to adopt healthy habits no matter what age they are. "It's never too late to go healthy" will also act as a support to the campaign message. The message also conforms to the brand's passion for promoting the customer's health.
The Visual
The coconuts chips will play the part of different sweets to display that such snack can be delightful comparable to the portrayed sweets but healthful.
The Mission
Radical organics is created by Pacific Rim Natural Foods to produce healthy products aligned to their passion to actively promote such benefits to their customers. The objectives of the campaign are to increase the awareness of prospective customers and attain great reach and engagement while being backed by a low budget.